Canyon

Ambition

Canyon Bicycles wanted to expand brand awareness in North America and reinforce its position as the go-to DTC brand for performance-focused cyclists—without relying solely on race wins. This partnership included a wildly successful campaign with LeBron James—an avid cyclist and Canyon investor.

Impact

We have worked with Canyon for over 10 years and have helped the brand grow from $0 to north of $150M in revenue in North America. Meanwhile, we have also built an engagement with their global communications team in Germany and the UK to help tell key brand and business stories including placement of the CEO in non-endemic media outlets such as Bloomberg and WSJ.

Summary

Our partnership with Canyon has helped them grow from an unknown to a brand that is in the conversation with top-tier bike brands like Specialized, Trek, Cervelo and Yeti. We are proud of our work with Canyon as it demonstrates our ability to scale with our partners through strategic focus and by enhancing our team.